Andrew Goodwin analytically outlined his theory and put it all into context in his book: "Dancing in the Distraction Factory" which was published in 1992. He says that the music video represents genre characteristics for example: stage performers/dance moves.
an example of dance-based music video...
an example of performance base music video...
an example of story/narrative based music video...
an example of concept based music video...
There is a relationship between the lyrics and visuals in the music video...
Close up used to promote the artist in the music video...
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