Friday 23 March 2012

How Product fits in Context [Reflection]

In this post I am going to just briefly write some reflections about how our final music video fits well into the context which includes: the music genre the music video was made/target audience.
First, I am going to start with the genre:

I am 100% sure that our music video fits into the genre that our clips of this type are done in. The main genre of the music video was indie/alternative with it roots of rap/hip-hop music. All of that boxes are ticked in our music video. When you look at the music videos that are similar in some way to our one, you can see a lot of similarities. After we have finished the music video, I have decided to go on Jamie T's Official Website to watch all of his music video that I/We as a group have never watched before, because we did not want them to influence what we doing and have an impact on the editing and the symbolism. When you compare them you can see that they use the same kind of shots and they use a lot of people in it, so the artist can relate to them.  Below you can see the similarities that I am talking about :
Jamie T - Sticks and Stones Official Music Video
Our Music Video (Jamie T - Ike and Tina)
 
























Another point that I am going to mention is how the music video fits withing our dedicated audience and age. During our discussion we have decided that our target audience will be people (teenagers) at the age between 15-19 who can relate to him in many ways. They have desire to live the same life as the main artist and therefore they will start to his music, but that doesn't mean that it will have bad influence on the audience. As you can see during watching of our video that the character is dressed in the way, so he looks like he on his own is like 17-18 years of age. This means that people that have the same style of clothing and listen to the same kind of music are most likely to like it and find many similarities between our music video and other ones of the same type of genre.

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