Thursday 9 February 2012

Analysis of Music Video no. 5



In this post I will be analysing POP Music Video. It will be Rihanna - Only Girl in the World which is one of her best selling songs from the previous album. I have chosen to analyse this music video because it really shows the ideas of showing artist's sexuality/body parts in the music video in order to for better promotion or attraction of new fans. The whole video have accents of red and pink colour second by second which might represent the romance/love which can also be implied from the lyrics.

 We are introduced by a wide shot if the artist in the middle of nowhere. This may imply her freedom that she got, but still looking for her true love. The colours used in the whole video as well as this shot represents romance and need of love which she might not experienced yet. After this shot we see the artist in the place where there is a lot of flowers. In my opinion each of the flowers is representing men.


This shot basically implies what I mentioned before. This music video is the perfect example of selling the artist by her undressing on the front screen. This is showing her sexual side which attracts wider audience and more people are curious about the artist which makes them search for her music and finally buy the album.



When we get to the bit when the lyrics goes: "Want you to make me feel like I'm the only girl in the world" we see the shot of Rihanna dropping on to the floor full of flowers. As I said before in my opinion in the music video the flowers are meant to represent the men and by her laying surrounded by them, she may think that is being surrounded by a lot of men who love/respect her. I can also make this argument stronger by saying that when she she sings: "I will make you feel like a man", she is actually singing and looking at the flower.

The colours of white/yellow and blue are not only seen in the scenes with the flowers but also the balloons that we can see behind the artist in the image on the left. This is another interpretation of the men. This implies that wherever and whenever she moves somewhere they follow her everywhere, but she just doesn't know what to do.


In the shot below we can see Rihanna and the big flow next to her to which she is singing too for about 25 second in the entire music video. This is going to be another repeat, but that flower represents the perfect one she has chosen from the crowd, which is shown in the image number 3 above. She wants to use personification towards the flower by singing: "You'll be my prisoner for tonight" which obviously also have sexual content include in it. This also links to the title of the music video which is "The only girl in the world". It links to have being so full of herself and thinking that it's all the men surrounding her and are being attracted to her, but it actually might be different and completely opposite.

In the last image, you can see the artist in the middle surrounded by the fireworks around. This, at the end of the music video was done to represent her emotion. Firework might represent happiness/excitement/over-reaction.

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