Music Website Analysis [artist]

In this post I decided to analyse a solo artist website. This is because I think that it will be easier for me to create a website for my artist who is going to be mainly magnetised as a solo, but still have his backing up band "TheLetdowns". I have chosen to analyse Emeli Sandé's website as I think that our artist and her may have a lot of similarities as they are both young and just came out to the UK Music Market. You can enter her website by clicking here: Click here to enter Emeli Sandé's Official Website!

Emeli Sandé's Main Page

When you enter the website for the first time you can see that it is kept really simple and its main aim is to promote the artist to 100%. In the middle of the page you can see "play" button from YouTube. This allows you to play her latest music video and start up the whole play list of her music videos. This is very useful for the fans and the people who get to know her music for the first time. The background photo is also very well chosen, because it shows Emeli Sandé as her own with the instruments in the background which may represent that her whole album is made just by herself.

Links used to promote the artist

 In the right corner of the website you can find many links and logos eg: Facebook/Google+/Twitter. The logos and links are placed there for the purpose of promoting and magnetising the artist. The people who enter the website can also follow Emeli's private Twitter account or be able to send her email and "Like" her page on Facebook. Through those actions the fans or ordinary people are update constantly about her life, what she's doing and updates about her latest singles or album release. At the bottom of the logos you can also find music navigation buttons. You can skip or go back to the previous songs that are played in the background. This is very nice feature of the website, because as you explore it more and more you can enjoy the artist's voice playing.

Emeli Sandé's News Page

 When you go thought the main menu you can see that it is kept really simple so the website is easier to navigate. One of the options is: News. When you enter the sub-page you are re-directed to the site with the latest news about the artist and what she is doing at the moment. As you can see above, the latest news is about her taking part in Sport Relief 2012 on BBC1.

Emeli Sandé's Live Date info page

 The next useful feature for promotional and further artist marketing is sub-page called : Live dates. This allows you and any other fans to see the whole schedule of the artist and you can see all the information needed eg: Where/What country/When/What time. You can even book the ticket straight from the website. When you click on the link you are re-directed to ticket selling website like eg. Ticketmaster. From the menu you can also choose options like Diary where you can read the artist private diary. This makes the artist be one step away from Emeli. This is quiet useful for promotion as the fans are keep updated and they know that they artist is not just making the music for money, but actually care about their listeners.

Emeli Sande's SHOP

On the website you can also go to the Official Shop. The whole website seems to be ready for every person and acts like the artist merchandising medium. When you enter the store you are able to buy her latest and only album at the moment. You can choose from variety of options eg. Digital Album/Hard Cover CD/Single etc. In the top right corner you can see what you bough in the basket and you can choose between the countries you want your order to be delivered too. You can choose from Australia up to Japan. This is another promotional techniques, because you can't get her album in the normal music shop on Australia eg. HMV Australia. So the only thing for those people is to order the album online.

Main Gallery

The last thing you can enjoy on her website is the Official Gallery where you can see all the photos. Above you can see photo of Emeli holding Brit Award. So you can see that the gallery shows important things from her life too.