When creating an artist and his artistic image, clothing is very important as it introduces the signer visually to the wider audience. This also helps the band or artist in selling themselves on the music market. After researching of Jamie T's clothing (the original artist) and any other artist that have the same style of the music, we decided to take some test footage for different number of outlooks in variety of locations. Our intention was to use several costumes and still be able to communicate the artist's style to the fans and other people. We came up with many other options, but because we wanted our artist to also be able to communicate some message to the "ordinary" people, we thought that more varieties would confuse the target audience.
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| Jamie T (Our original artist) |
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| Freddy from the band (Sam Barnham) |
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But in the music video there are many other costumes that stand out from the crowd. One of the examples is: Devil Costume which brought some kind of humour into the video. Another set are the police costumes used for the kids.
This was used to pass a message of dready/maturity/age which links to our artist. This was also used to show people contrast between Freddy and the kids playing the police men. The girl's leopard jacket was meant to show seduction/animal instinct side of her and it made her look like she was not the person who would pass him the disease.
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